Certificate in Content Marketing
Become a master in content marketing
Professional Course "Story Mining & Strategy: Creating Great Branded Content" Trailer from The School of The New York Times on Vimeo
Together with T Brand Studio, The School of The New York Times is offering a Certificate in Content Marketing as taught by members of the studio’s core leadership team.
All courses are available online and can be completed at any time and on any device. Register for the Certificate in Content Marketing and receive the following five courses:
- Story Mining & Strategy: Creating Great Branded Content
- How to Tell Brand Stories With Video
- The Designer’s Guide to Building a Brand Story
- Thinking About the Other Side?
- Attracting, Engaging and Measuring Digital Audiences for Branded Content*
Each of the five courses covers highly sought-after strategies, approaches and methods used within the Studio to create high-quality native advertising. The instructors cover all perspectives of a brand marketing unit, from content strategy to audience development, editorial, design and video. Learn practical skills to stand out in the fast-growing field of content marketing and native advertising.
Once you complete all five courses, you’ll receive a Certificate in Content Marketing With T Brand Studio.
- Price: $1,450
- Type: Online
- Faculty:
- Katie Manderfield
- Sydney Levin
- Rachel Gogel
- Matt Fordahl
- Lauren Reddy
Story Mining & Strategy: Creating Great Branded Content
Amplify your brand's central messaging with storymining techniques that yield authentic and engaging content.
Faculty:
Katie Manderfield Former Director of Content Strategy, T Brand Studio
The Designer’s Guide to Building a Brand Story
Learn how to design and build a compelling brand story through idea-first narratives and by leveraging technology to create memorable brand interactions.
Faculty:
Rachel Gogel Former Creative Director, T Brand Studio
How to Tell Brand Stories With Video
From landing-page best practices to in-house content creation skills, learn why video is such an engaging and essential tool for successful content marketers.
Faculty:
Sydney Levin Executive Video Producer, T Brand Studio
Thinking About the Other Side? An Introduction to Content Marketing
Make the transition from journalism to content marketing and learn more about key concepts including ideation, workflow and more.
Faculty:
Matt Fordahl Former Deputy Editorial Director, T Brand Studio
Attracting, Engaging and Measuring Digital Audiences for Branded Content
Build audiences and learn how to track the impact of your company's branded content.
Faculty:
Lauren Reddy Audience Director, Editorial Special Projects, The New York Times
T Brand Studio is the brand marketing unit of The New York Times. Voted "2015 Hottest in Native Advertising" by Adweek, T Brand Studio creates content and experiences that spark imagination and influence the influential.